Bridal dress customizer Anomalie raises $13M as bridal shops crumble

David’s Bridal once owned 50percent associated with the $36 billion bridal dress market before it filed for bankruptcy year that is last. Brides were growing fed up with the possible lack of designs and sizes plus high rates at high priced stone & mortar shops. The industry had been destined for interruption by computer pc software that could replace overhead costs and inflexibility with direct-to-consumer personalization.

That’s why we profiled a new customized wedding dress startup back 2016 called Anomalie despite small money or traction. The increase of Instagram designed every br had been happy to embrace computer software to supply 4 billion design permutations and break the markup cartel by offering gowns beginning at $1000.

“I don’t think I’ll ever have tired of working together with brides. Other businesses would destroy because of this consumer. She’s therefore obsessed with every information of her wedding gown. It is simply a great environment to collect data” says Anomalie co-founder and CEO Leslie Voorhees. (more…)

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